Lord & Taylor Christmas Windows Unveiling and Live Streaming Event!

On November 14^th, 2011, Axios Productions teamed up with Lord & Taylor for the second consecutive year to unveil their legendary holiday windows at the flagship store on 5^th avenue in New York City. The entire event, hosted by Fuse VJ Allison Hagendorf, was streamed live online to thousands of viewers in over 8 countries! Before we get into some brief details, check out a time lapse of the day.

So production, headed by Axios Director of Photography Matt Matossian, consisted of a four camera Sony EX3 camera set and included a swinging jib arm, one host camera complete with an Ipad telemprompter, and two roaming broll cameras all on the sidewalk and in the middle of 5th Avenue. With the help of our Tricaster 450 Extreme, director Jon Johnnidis was able to cut each camera in real time as it was streaming live through our host site, Livestream, with an embed on Lord & Taylor's website. The entire event lasted a total of one hour and included a variety of interviews including Kathy lee Gifford who also performed with the Young Peoples Chorus of NYC.

The actual building of the windows took more than 8 months from conception to completion and Axios stopped in periodically to document the progress as is seen in the Making of the Holiday Windows video.

Once the shoot ended, it was then our job to break the 20 person crew and all of our equipment down and head back to our Brooklyn home base to begin the edit. As is customary with media friendly events such as these, turnaround time is essential to ensure news coverage the following day, both broadcast and online, while the story is still hot. Under the direction of Axios lead editor Mark Johnnidis, we began the overnight edit for the creation of a standard Broll Package for media distribution, and an event Recap Sizzle Reel for online distribution as can be seen below.

As always, teaming up with Lord & Taylor for the unveiling of their Holiday Windows is one of our favorite projects of the year as it not only fills us all with some holiday cheer early in the season, but their entire team is a pleasure to work with! We look forward to more events with Lord & Taylor in the near future while continuing to expand our Axios Live productions!

Merry Christmas and Happy Holidays!   

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